The Andy Warhol’s SILVER FACTORY my historical reconstruction 3d

On the last 23 November 2011, in Second Life at Solaris SIM opened the PAD, Pop Art Display, which I attended in my particular environmental reconstruction of the “Silver Factory”, the historic Loft laboratory in the period 1962-1968 in New York of Andy Warhol.
My work consisted first of all in a historical research documentation, necessary for the reconstruction, by collecting material on the network, through the vision of cinema films, documentaries and video, then watching interviews with the protagonists of the Factory. The first problem was to understand how the environment space was made in plan with its openings and main functions, such as windows, bathrooms, corridors, entrances, exits, warehouses, etc. but also in height, on the ceiling with its traditional arcades, supported by pillars, and not least the definition of what kind of finishing, coating materials were originally used.

One of the key issues was the total lack of current references, because the original factory no longer exists, all material available, even if present in large amounts, (I found more than 230 photos taken in internal and external profile of the very few glimpses of views from the road) this space was always in a rapidly changing, with characters moving furniture that were constantly moved and accumulated considerable material for construction work and/or artistic events or shooting on film sets, concerts or just for certain work phases of large amounts of paintings, instruments, wood works, paintings and serigraphs.
Finally there was a problem of “space” or geometric number available in the virtual environment, meaning that the geometry or rather the number of prims available, was severely limited for my work, and this required an additional effort for construction and true reconstruction of many pieces of furniture or tools, often present in photographs or historical movies more in the inworld mode “sculpted”, this process is a bit much more complex, it will considerably reduce the space of simple primitives used for a structure, but this requires additional effort in the reconstruction work phase.

At the end of the reconstruction work, I found a pleasant surprise during my researches, that never end with working progress, the little discover was a plan drafted by the photographer Billy Name of the Factory, a very intersting sketch map but eloquent on the number of pillars, the vaults, the exact location of services and other ports, all confirmed exactly the work carried out so far that in broad terms was remained susceptible to small changes as a slightly higher ceiling height, to facilitate movement of cam avatars and visitors, because it was also intended to be used in future like public environment for the exhibition of works by artists inworld, giving a certain vitality of proposals events to the PAD whole structure’s armony.

The overall design of the PAD and team work was ideated originally by Matteus Taurog (coordinator critic), Zorro Hirvi (builder structural), Eros Boa (builder for paints in 3D) and then built up in the last 2 months of works with my further contribution Merlino Mayo (artist builder of the Silver Factory) with my Alt Xaan Allen I was also cobuilder of structural and individual works 3d in the whole PAD building, much of which was removed by me and reconstructed by others, due to subsequent  wrong attributions rules concerning the final effective work done, in the official comunications notes and web press so after this I decided that my work was “officially” only focused on the single historical reconstruction of the Andy’s Silver Factory about which I am still proud of.

To visit it please go here:

*notes of interest

* The first artist that comes to show at PAD was Rose Borchovski, Rose is the virtual alt of Saskia Boddeke and she is the creator of the Susa Bubble story. Here an old intersting interview with Rose from VirtualWorldsMagazine, she speaks about her talented art work.

** The first music event at PAD was the Concert Live by the very talented ENGRAMA group band, Lakua Arriaga (drums and song) and Pupito Helstein (guitar and song), with activity in Machinima examples too, so an intersting event to see how the atmosphere into the Silver Factory, could start and works, like a real art life progress of the structure and people, remembering the old original atmospheres with Velvet Underground perfoming in the real NYC Silver Factory. The Engrama concert have been thanks to the PAD officer Halixia Zenovka that found the group band and organized it, the event had a great partecipation with almost 100 presences and intersting polemics with Saveme Oh a well knowed artist in SLife.

*** The Virtual Silver Factory at PAD was visited from the avatar Bibbe Oh in Real Life Bibbe Hansen a real goers with her father Al Hansen of the  Andy Warhol’s Silver Factory in the 60s. She confirmed that general atmosphere and many details were correct.

**** The PAD Pop Art Display Project was also officially presented in Real Life in the last ARS IN ARA 2011, Social Media Week convention in Rome – Italy. at the presence of: Carlo Infante, Umberto Croppi, Francesca Barbi Marinetti, Fabio Fornasari, Paolo Brenzini, Marco Longo, Gianni Panconesi who presented PAD, Massimo Melica, Adelchi Battista,  Giovanni dalla Bona, Luca Spoldi, Ariella Risch of illycaffè, Patrizia Nofi. Photos.

Traduci questo articolo in italiano con Google

To visit it please go here:

Pirats La Criee Art Gallery, SAS La Rochelle my permanent installation on the walls


The last october-november 2010 I was really happy to be called to give my contribute of a new Gallery for Pirats “La Criee  Art Gallery”, SAS La Rochelle with a permanent installation outside in the walls and water, roof, ect.
So when I work on a new installation, my usual procedure is, if possible, to adapt to the situation that I find on the site. I think it is important that the artist try to find a form of dialogue, where possible, with the site, its present activities, etc.. trying to maintain my style and my intrinsic message that I want to give, to tell, at the time with my installation. Here is exactly what happened, and for the friendship and above all respect I feel for the work and the great contribution they give to the art making in the virtual worlds of Second Life, Nathalie Gobé (merlina.rokocoko) and Jean-Marc Larroque (Newbab Zsigmond) with the Pirats staff. I have been pleased and honored to leave my little sign and contribution art.

The installation tells a story to which I always keep a lot, because it is deeply tied to the meaning and the birth of my men, particularly blacks and red. There is a starting point and an ending, the story of a conquest or rather the moment when men blacks are trying to conquer the man of Fire, power, the red giant at the top of the In this case the roof, the most high part of the building.
The scene consists of many sculptures men located so as to give just the idea of action in motion, with their apparent reproduction is always the same but in various differents positions and sometimes even of different sizes. The study of the various points of view is always very important to me, and therefore the overall effect of the resulting benefit, as the final result on the observer. So to give some examples, the red man who represents the power of Fire, located at the top that is imposed on the observer is below, above it, and this effect I have emphasized my blacks shrinking slightly closer to the Red. This has created a technical problem that prompted me not to use the sculpt and to replace men made of simple prims, well with small and simple prims, numerically more heavy for the final bill, but much more stable and precise for correct viewing.

Otherwise, another point of view by the water, should give the idea of moving and confused crowd, a mass, a silent and stealthy army in the night is the best time to attack the stronghold of man’s power of Fire Red . In this case, I paid much attention to the position of every black man, trying to make the outlook is seen from the water front, almost seemingly confused, to multiply and maximize the effect of a mass movement, an army of men ant in the perpetual motion of the instantaneous photograph in three-dimensional sculpture.

Finally, the genesis of action in this case is in the water, which is dear to me, it is ideal to set against the end with the opposite and complementary element of fire. The general idea that early attention is that of propagating random and natural, where you can sense a movement, asymmetrical, natural, remember that the manual is the man who seemingly chaotic and random nature of that in my philosophical view is contrary to what appears a Cosmos in the Chaos.

to visit it:


Quest’ultimo ottobre-novembre 2010 son stato molto felice di essere chiamato a dare il mio contributo alla nuova Galleria dei Pirats “La Criee Art Gallery”, SAS La Rochelle con una mia installazione esterna permanente, fuori sulle mura, l’acqua, il tetto, ecc.

Quando lavoro ad una nuova installazione, la mia procedura abituale consiste, se possibile, nell’adattarmi alla situazione che trovo sul luogo. Credo sia importante che l’artista trovi una forma di dialogo, per quanto possibile, con il sito, le sue strutture, le sue attivita presenti, ecc. pur mantenedo il mio stile, e il mio messaggio intrinseco che desidero dare, raccontare, al momento con la mia installazione. Qui è successo esattamente questo, e per la amicizia ma soprattutto stima che provo per il lavoro e il contributo all’arte che fanno, Nathalie Gobé (merlina.rokocoko) and Jean-Marc Larroque (Newbab Zsigmond) e il loro staff Pirats, ne sono stato contento e onorato, di lasciare un mio segno e contributo artistico.

L’installazione racconta una storia alla quale tengo sempre molto, perchè profondamente legata al significato e alla nascita dei miei omini, in particolare i neri e il rosso. C’è un punto di partenza e un punto di arrivo, la storia di una conquista o meglio il momento in cui gli uomini neri o uomini ombra cercano di conquistare il potere dell’uomo di fuoco, il gigante rosso sulla sommità dell’azione, in questo caso sul tetto piu’ alto dell’edificio.

La scena è formata da molte sculture posizionate in modo tale da dare subito l’idea di una azione in movimento, con la loro apparente riproduzione sempre uguale ma in posizioni sempre diverse e talvolta anche di dimensioni diverse. Lo studio dei vari punti di vista è sempre per me molto importante, e quindi anche l’effetto generale che ne deriva, come risultato finale sull’osservatore. Quindi per fare degli esempi, l’uomo del Fuoco che rappresenta il potere, situandosi in alto si impone sull’osservatore che sta in basso, sovrastandolo, e questo effetto l’ho accentuato rimpicciolendo leggermente i miei neri vicini al Rosso. Questo ha creato un problema tecnico che mi ha suggerito di non usare le sculpt e di sostituire gli uomini piu’ piccoli con prim pure e semplici, numericamente piu’ pesanti per il conto finale, ma molto piu’ stabili e precise per la corretta visualizzazione. Altrimenti un altro punto di vista vicino all’acqua, deve dare l’idea di moltitudine confusa e in movimento, una massa, un esercito silenzioso e furtivo che nella notte trova il momento migliore per attaccare la fortezza del potere dell’uomo Rosso del Fuoco. In questo caso ho prestato molta attenzione al posizionamento di ogni singolo uomo nero, cercando di rendere un quadro prospettico visto sia dall’acqua che frontalmente, quasi apparentemente confuso, per moltiplicare e massimizzare l’effetto di una massa in movimento, un esercito di uomini formica nel perpetuo movimento istantaneo fotografato nella tridimensionalità dell’azione scultorea.

Infine la genesi dell’azione in questo caso si trova dentro l’acqua, elemento a me caro, e ideale da contrapporre alla fine con l’elemento opposto e complementare del fuoco. L’idea generale a cui presto molta attenzione è quella della moltiplicazione casuale, e naturale, dove si possa percepire un movimento, asimmetrico e naturale, che ricordi sia la manualità dell’uomo che la apparente caoticita e casualità della Natura che nella mia visione filosofica rappresenta al contrario di quanto appare, un Cosmos dentro il Chaos.

Per visitare la struttura:

Previous Older Entries