The Andy Warhol’s SILVER FACTORY my historical reconstruction 3d

On the last 23 November 2011, in Second Life at Solaris SIM opened the PAD, Pop Art Display, which I attended in my particular environmental reconstruction of the “Silver Factory”, the historic Loft laboratory in the period 1962-1968 in New York of Andy Warhol.
My work consisted first of all in a historical research documentation, necessary for the reconstruction, by collecting material on the network, through the vision of cinema films, documentaries and video, then watching interviews with the protagonists of the Factory. The first problem was to understand how the environment space was made in plan with its openings and main functions, such as windows, bathrooms, corridors, entrances, exits, warehouses, etc. but also in height, on the ceiling with its traditional arcades, supported by pillars, and not least the definition of what kind of finishing, coating materials were originally used.

One of the key issues was the total lack of current references, because the original factory no longer exists, all material available, even if present in large amounts, (I found more than 230 photos taken in internal and external profile of the very few glimpses of views from the road) this space was always in a rapidly changing, with characters moving furniture that were constantly moved and accumulated considerable material for construction work and/or artistic events or shooting on film sets, concerts or just for certain work phases of large amounts of paintings, instruments, wood works, paintings and serigraphs.
Finally there was a problem of “space” or geometric number available in the virtual environment, meaning that the geometry or rather the number of prims available, was severely limited for my work, and this required an additional effort for construction and true reconstruction of many pieces of furniture or tools, often present in photographs or historical movies more in the inworld mode “sculpted”, this process is a bit much more complex, it will considerably reduce the space of simple primitives used for a structure, but this requires additional effort in the reconstruction work phase.

At the end of the reconstruction work, I found a pleasant surprise during my researches, that never end with working progress, the little discover was a plan drafted by the photographer Billy Name of the Factory, a very intersting sketch map but eloquent on the number of pillars, the vaults, the exact location of services and other ports, all confirmed exactly the work carried out so far that in broad terms was remained susceptible to small changes as a slightly higher ceiling height, to facilitate movement of cam avatars and visitors, because it was also intended to be used in future like public environment for the exhibition of works by artists inworld, giving a certain vitality of proposals events to the PAD whole structure’s armony.

The overall design of the PAD and team work was ideated originally by Matteus Taurog (coordinator critic), Zorro Hirvi (builder structural), Eros Boa (builder for paints in 3D) and then built up in the last 2 months of works with my further contribution Merlino Mayo (artist builder of the Silver Factory) with my Alt Xaan Allen I was also cobuilder of structural and individual works 3d in the whole PAD building, much of which was removed by me and reconstructed by others, due to subsequent  wrong attributions rules concerning the final effective work done, in the official comunications notes and web press so after this I decided that my work was “officially” only focused on the single historical reconstruction of the Andy’s Silver Factory about which I am still proud of.

To visit it please go here:

*notes of interest

* The first artist that comes to show at PAD was Rose Borchovski, Rose is the virtual alt of Saskia Boddeke and she is the creator of the Susa Bubble story. Here an old intersting interview with Rose from VirtualWorldsMagazine, she speaks about her talented art work.

** The first music event at PAD was the Concert Live by the very talented ENGRAMA group band, Lakua Arriaga (drums and song) and Pupito Helstein (guitar and song), with activity in Machinima examples too, so an intersting event to see how the atmosphere into the Silver Factory, could start and works, like a real art life progress of the structure and people, remembering the old original atmospheres with Velvet Underground perfoming in the real NYC Silver Factory. The Engrama concert have been thanks to the PAD officer Halixia Zenovka that found the group band and organized it, the event had a great partecipation with almost 100 presences and intersting polemics with Saveme Oh a well knowed artist in SLife.

*** The Virtual Silver Factory at PAD was visited from the avatar Bibbe Oh in Real Life Bibbe Hansen a real goers with her father Al Hansen of the  Andy Warhol’s Silver Factory in the 60s. She confirmed that general atmosphere and many details were correct.

**** The PAD Pop Art Display Project was also officially presented in Real Life in the last ARS IN ARA 2011, Social Media Week convention in Rome – Italy. at the presence of: Carlo Infante, Umberto Croppi, Francesca Barbi Marinetti, Fabio Fornasari, Paolo Brenzini, Marco Longo, Gianni Panconesi who presented PAD, Massimo Melica, Adelchi Battista,  Giovanni dalla Bona, Luca Spoldi, Ariella Risch of illycaffè, Patrizia Nofi. Photos.

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To visit it please go here:

The Metro of Milan meets Virtual Worlds (2nd Part) ON AIR (RAI Television)

CONCORDIA 2.0 the Brera Academy site on Second Life

CONCORDIA 2.0 by Merlino Mayo
Isola Imparafacile, SLURL:

Merlino Mayo


As I told you the last 24th september 2010 in this blog , I was really proud to be part of  this big work with Imparafacile Runo, the Academy of Brera, ATM Transports of Milan, and Politecnico di Milano University. So from my side I built and projected the virtual site location in SLife at Imparafacile Island of Brera Academy, and visible from Real Life in the Metro Garibaldi of Milan that was inaugurated in these days. My project into virtual worlds consisted in a huge structure of a imaginary rail station in the sky, with a big head through the clouds, with a big metro station inside it and one auditorium on the top and a desertic base at the ground level under it. Here following I wrote an explanation of my project:

Description of the project on the island of Imparafacile for the Academy of Brera.
Title: “CONCORDIA 2.0” (the harmony of the way) Merlino Mayo

Concordia 2.0 is a structure that comes from the idea of creating two distinct and complementary areas, united by different symbols and functions. The first environment is’ land and sea, it refers to the past history and transports, with the symbols of the ancient roads, a small port with a meeting point, the wreckage of a ship in the waves of the sea and the dunes sandy horizon. There are also open exhibition spaces consist of fixed and adjustable benches overlooking the sea with the interactive and dynamic structures built and programmed by Dixit Writer, in which the visitor can ‘find and view pictures of the students of the Academy of Brera, in a simple path, quick and intuitive.
Finally the space left free specifically lends itself to variations of free set-up for other temporary structures that can be alternated, and external change over time.
The natural elements and symbols, sea, sand, the wreck of the little cottage port with wooden chairs and the old gramophone, create nostalgic with their charge, an appropriate contrast to enhance the aesthetic and emotional impact with the second area dedicated to the future of communication.
Going up into the sky and then visually or with the appropriate teleport, there is a subway station and then suspended through the clouds, inside a huge complex structure in the shape of giant head, patiently built with more than a thousand of simple primitives three-dimensional space-oriented, where it is located at the crossroads of some futuristic train lines, which tracks the passage of light, reflect the positions of natural speech and hearing.
The summit of the “head” ‘is also carried out an auditorium for conferences, symbolized by complex intersections that recall the neuronal system, consisting of synapses and dendrites with honeycomb structure.
This environment wants to inspire a sense of recollection and stimulate the exchange of communication between participants in events such as conferences, lectures and presentations design. The chairs for the public are simple but carefully designed for both types of seating position and orientation, the positions of the speakers, were based on the deconstruction of a stylized human figure, bright red and put on a transparency that makes it visible to all below the station until you see in the distance the base of the entire facility and orientation to the ground.

Streaming into CONCORDIA from RAI.IT Italian National Television

* (1) Here above a screen capture of the RAI italian national television Live, with the tour in the 6 monday December 2010 from the Piu’ Libri – expo in Rome and both the client SLife at the same time into Concordia 2.0

*(2) a photo from the studio for Live  RAI tv, Digital Cafe’ from the Expo “Piu’ Libri” in Rome at Palazzo dei Congressi in EUR 6/12/2010.

in the eventGiovanni Dalla Bona (aka Imparafacile Runo) meets Cristian Contini (aka Grocon Emoto) and Alberto Mori (aka Konrad Tone) to talk about Augmented Reality, starting from the cover of the book “Brera Academy Virtual Lab”, Ed Franco Angeli, 2010.
The paper was presented in the auditorium of the headquarters of the Academy of Fine Arts of Brera, made by Merlino Mayo. This is a huge head crossed by two metro lines and an impressive auditorium located at the top. The calls are the Master Mind, in which Imparafacile is involved with the Academy of Brera, at Milan Polytechnic and ATM, the Milan metro.”

Merlino Mayo
Blog post:
visit the structure of  “CONCORDIA 2.0” virtual location of Brera Academy in SLife at:
Isola Imparafacile, SLURL:

Concordia 2.0 - Accademia di Brera location at Imparafacile SIM

Concordia 2.0 - Accademia di Brera location at Imparafacile SIM


Come vi ho detto lo scorso 24 settembre 2010 in questo blog, sono veramente orgoglioso di far parte di questo grande lavoro con Imparafacile Runo, l’Accademia di Brera, Trasporti ATM di Milano, e Politecnico di Milano. Quindi il mio ruolo e’ stato di progettatare e costruire il percorso virtuale del sito in SecondLife nell’isola di Imparafacile, ora anche sede dell’accademia di Brera, e visibile da Real Life nella stazione “Garibaldi” della Metropolitana di Milano che è stata inaugurata proprio in questi giorni.
Il mio progetto nei mondi virtuali consisteva in una enorme struttura di una grande struttura immaginata nel cielo, con una grande testa tra le nuvole, con una stazione della metropolitana al suo interno e un auditorium sulla parte superiore e una base a livello del terreno sotto di essa. Qui di seguito ho scritto una spiegazione del mio progetto:

Descrizione del progetto nell’isola di imparafacile per la sede dell’Accademia di Brera.
Titolo: “CONCORDIA 2.0” (l’armonia delle vie) di Merlino Mayo

Concordia 2.0 e’ una struttura che nasce dall’idea di realizzare due ambienti distinti e complementari, uniti da diverse simbologie e funzioni. La prima ambientazione e’ terrestre e marina, essa richiama alla storia e al passato dei trasporti, con i simboli delle antiche vie di comunicazione, un piccolo porto con un punto di incontro, il relitto di una nave tra le onde del mare e le dune di sabbia all’orizzonte. Qui sono presenti anche degli spazi aperti espositivi fissi e adattabili costituiti da banchine prospicenti al mare con le strutture interattive e dinamiche realizzate e programmate da Dixit Writer, nelle quali il visitatore puo’ scoprire e osservare le immagini degli studenti dell’Accademia di Brera, in un breve percorso semplice e intuitivo.
Infine lo spazio rimasto appositamente libero, si presta per variazioni di libero allestimento per altre strutture provvisorie esterne che si possono alternare e variare nel tempo.
Gli elementi naturali e simbolici, del mare, della sabbia, del relitto, della piccola casina portuale con le sedie di legno e il vecchio grammofono, creano con la loro carica nostalgica, un adeguato contrasto per esaltare l’impatto estetico ed emotivo con la seconda area dedicata al futuro della comunicazione.
Salendo quindi in cielo a vista o con gli appositi teleport, si trova quindi una stazione della metropolitana sospesa in cielo, all’interno di una enorme struttura complessa a forma di testa gigante, pazientemente realizzata con piu’ di mille primitive semplici orientate nello spazio tridimensionale, in cui si colloca il crocevia di alcune linee di treni futuristici, il cui passaggio di rotaie di luce, corrisponde esattamente alle posizioni naturali della parola e dell’udito.
Nella sommita’ della ‘testa’ si realizza anche un auditorium per le conferenze, simboleggiato da intersezioni complesse che ricordano il sistema neuronale, costituito da sinapsi e dendriti con struttura a nido.
Questo ambiente vuole ispirare una sensazione di raccoglimento e di stimolo allo scambio comunicativo tra i partecipanti agli eventi, quali conferenze, lezioni o presentazioni progettuali. Le sedie per il pubblico sono semplici ma attentamente studiate sia per posizione che per tipologie di sedute e orientamento, le postazioni degli oratori, sono nate dalla decostruzione di una figura umana stilizzata, di colore rosso acceso e poste su una trasparenza che renda visibile per tutti la sottostante stazione, fino a scorgere in lontananza la base di tutta la struttura di accoglienza e orientamento a terra.

Accademia di Brera at Imparafacile - The auditorium Roof "Concordia 2.0"

Accademia di Brera at Imparafacile - The auditorium Roof "Concordia 2.0"

*(1) un immagine dello schermo a lato destro con la televisione italiana in diretta RAI Televisione nazionale e il client di Second Life sul lato sinistro, con il tour di Lunedi 6 Dicembre 2010 ore 17:00 in Real Life dalla sede di “Più Libri” – Expo a Roma nel quartiere dell’EUR e inworld dentro Second Life ad Imparafacile dentro la struttura dell’auditorium “Concordia 2.0” di Merlino Mayo.

*(2) una foto dello studio della diretta live Digital Cafe’ dalla Fiera “Piu’ Libri” a Roma, Palazzo dei Congressi all’ EUR.

Giovanni Dalla Bona (aka Imparafacile Runo) incontra Cristian Contini (aka Grocon Emoto) e Alberto Mori (aka Konrad Tone) per parlare di Realtà Aumentata, partendo dall’esperienza della copertina del libro “Brera Academy Virtual Lab“, Ed. Franco Angeli, 2010
Il Libro e’ stato presentato nell’Auditorium della sede dell’Accademia di Belle Arti di Brera, realizzata dall’artista Merlino Mayo. Si tratta di un’enorme testa attraversata da due linee della metropolitana e con un suggestivo auditorium posizionato nella parte superiore. I richiami sono al master MIND, in cui Imparafacile è coinvolto assieme all’Accademia di Brera, al Politecnico di Milano e ad ATM, Metropolitane di Milano.

Merlino Mayo
blog precedente:

Accademia di Brera "Concordia 2.0" the train station in the sky

Accademia di Brera "Concordia 2.0" the train station in the sky

Isola Imparafacile, SLURL: at the "Piu' Libri" expo in Rome at the "Piu' Libri" expo in Rome * (2)

other links:

Simone “Benny” Bennati

15/12/10 - Parte ufficialmente il progetto MTA, in collaborazione con l'Accademia di Brera

15/12/10 - Parte ufficialmente il progetto MTA, in collaborazione con l'Accademia di Brera

Installation into the Metro of Milan 15/12/2010

Installation into the Metro of Milan 15/12/2010

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